Christmas in July for Retailers: How to Prepare Your Marketing Now for the Holidays!

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You’ve all heard the saying, “Why not have Christmas in July?!” In eCommerce, this concept is not so far fetched when it comes to planning your marketing strategy. Just a few short months away, retailers are going to be hitting the holiday season – first Halloween, then Thanksgiving, and WhatDoYouKnow!? straight into the December holidays. […]

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Self Service Instagram Dynamic Product Ads on Flightplan

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Dynamic Product Ads are now available through Flightplan on Instagram. Are you excited? But more importantly, are you ready? Recovering abandoned carts is one of the biggest challenges retailers face on their Shopify stores. Flightplan has been offering a way to capture and boost more sales out of retailer’s abandoned carts through retargeted ads on Facebook for several […]

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What is Product Retargeting on Social Media?

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A visitor comes to your store, places a few items in the shopping cart, gets a call, or gets distracted, and leaves without completing the purchase. Your shopper forgets all about you. She didn’t actually make the purchase elsewhere; she simply just did not follow through with the purchase from your store. But maybe…there’s a […]

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adMixt Joins the Pinterest Marketing Developer Partners (MDP) Program

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adMixt, a leading e-commerce media buying platform, announced today it has joined Pinterest’s exclusive Marketing Developer Partner (MDP) program. adMixt’s expertise in e-commerce and direct response services are a natural fit for the visual bookmarking tool’s robust suite of marketing technology. “From day one, adMixt has focused on driving profitable growth for our clients on […]

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adMixt Recognized as Member of New Instagram Partner Program

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Today adMixt announced that it was recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram. Companies in the Instagram Partner Program have expertise in at least one of three specialties […]

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Curious about Instagram Ads?

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With the launch of Instagram Ads, marketers have a lot of questions about how the platform is different from Facebook, and what capabilities are supported. To help set the record straight, adMixt designed this handy guide comparing Link Ads on the two platforms. Enjoy!

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adMixt Supports Instagram Advertising for Commerce Marketing

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We are excited to announce our support for Instagram advertising! Our solution for Instagram enables marketers to reach more than 300 million monthly active mobile consumers. We are among a select few Facebook Marketing Partners granted access to the Instagram Ads API. Our commerce marketing platform, integrated with Instagram’s Ads API, provides clients immediate and […]

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adMixt Named Facebook Innovator of the Year

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Facebook announced today that Marketing Partner adMixt was named Innovator of the Year in the 2015 Innovation Competition. The top honor went to bootstrapped startup adMixt for Flightplan, a next-generation commerce marketing platform. Known for their white-glove managed-services, Flightplan is the first SaaS platform from the adMixt team. Providing programmatic management for retail and e-commerce […]

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adMixt Receives New Facebook Marketing Partner Badge and Releases Dynamic Product Ads

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adMixt is pleased to announce today that it has joined Facebook’s new Facebook Marketing Partner program. Starting today, the Facebook® Preferred Marketing Developers program has become the Facebook Marketing Partner program. This change reflects the expansion of the ecosystem around Facebook’s services, and will make it easier for marketers to find partners based on their […]

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How To Use Audience Insights for Ad Targeting

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Now that Facebook has released their Audience Insights report for all advertisers, it’s a good time to see how we can make that data actionable. There are a number of tabs available in Audience Insights. Some offer more useful data than others. You want to identify the data points where your audience differs dramatically from […]

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