🥇 Snapchat’s Biggest and Best Move Yet
Has it been a while since you've run ads on Snapchat? You are not alone! Post iOS14, advertisers fled the platform and moved paid media dollars to platforms where the sales could be actualized with first party data. This left many advertisers wondering, “what role does Snap play in our…
Read MoreHow to Connect GA4 to Google Ads
You can’t talk to anyone in the e-commerce industry without them bringing up GA4. It makes sense - it’s one of the biggest industry changes that has happened since iOS14 rolled out in 2021. Here is one more tip to follow as we move closer to GA4 taking over. Outside…
Read MoreWhat % of Direct & Organic Sales Is Optimal?
We regularly have clients ask us: How many Organic and Direct attributed sales should we see in GA on average for our account? So we looked at 7 different types of clients, all within the e-commerce industry, and we saw a variety of ranges from 18-38% of sales going to…
Read MoreWhat to Watch Out for With GA4
After much anticipation, GA4 is finally here. Starting July 1st, accounts will be required to migrate to GA4 full-time. One of the big changes coming to GA4 is the default attribution used in Analytics. On Universal Analytics, the default has been last-click sales (the last source/medium to interact with a…
Read MoreHey adMixt, Have You Tested VSA on TikTok?
Credit: Solen Feyissa Video shopping ads are the hot new ad product recommended by TikTok. But the real question is - are they actually working? adMixt is here to give you the inside scoop on all things VSA. 🤚🏻What are Video Shopping Ads? A newer ad product launched by TikTok…
Read MoreWTF is the difference between Shopify and Google Analytics reporting?
Credit: Stephen Phillips At adMixt, we track ad-level sales data from Shopify and Google Analytics. These metrics are critical when making campaign optimization decisions. But how do we understand the small differences between Shopify and GA? Here is the most simplistic way to think about Shopify sales vs GA last…
Read MoreWhen Facebook is new, your ads are new too…
A new Facebook design is rolling out to users worldwide. The new look borrows heavily from their native mobile apps, providing a larger feed experience, with quick access to the friends list and common features. With images and videos scaled up, sponsored posts also gain a significant amount of screen…
Read MoreeCommerce Holiday Planning Checklist
As we head into Fall, it’s time to start thinking about the next few months of holidays, family, and online shopping. As an eCommerce business, this is the most important part of the year. Start your holiday advertising engine now and use this checklist as a guide and reference to help you…
Read MoreDriving Conversions Through Snap Ads
Snapchat is a privacy-focused social platform helping users stay connected. Content is shared in the form of quick, 10 second videos, sent between friends, or shared to a story stream. With 190-million active users as of Q1, 2019, Snapchat has large amounts of proprietary data and enables e-commerce advertisers to…
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