adMixt is pleased to announce today that it has joined Facebook’s new Facebook Marketing Partner program.
Starting today, the Facebook® Preferred Marketing Developers program has become the Facebook Marketing Partner program. This change reflects the expansion of the ecosystem around Facebook’s services, and will make it easier for marketers to find partners based on their specific needs.
A long-time member of PMD program, adMixt transitions from having an Ads badge into being a badged Facebook Marketing Partner with an Ad Technology specialty. This granted specialty is given in recognition of adMixt’s platform development, services, and solutions for Facebook ad management. We continue to provide best-in-class services to our customers, while building bleeding-edge integrations with Facebook’s platform. For over 2 years, adMixt has helped many high profile brands with Facebook strategy around customer acquisition, lead generation and brand building. Under the new program, adMixt is also recognized for its expertise in several verticals including eCommerce, Education, Professional Services, Retail and Technology.
Today we also announce the global launch of our Dynamic Product Ad solution for Facebook marketing. Built on top of Facebook’s Website Custom Audience retargeting technology, Dynamic Product Ads enables marketers to reach consumers with ads customized to their browsing habits in Facebook’s desktop and mobile News Feed, as well as in the right hand column. Rachel Kwan, Online Marketing Manager at The Honest Company commented on the release, “Dynamic Product Ads help us connect our large product catalog to each unique shopper with relevant and timely product ads.” Zach Greenberger, CEO of adMixt, said “We’re seeing strong results, including a 34% increase in click through rate and a 38% reduction in cost per purchase.”
Dynamic Product Ads are available today for all of adMixt’s managed service clients.
Founded in June 2012 by Zach Greenberger, adMixt has worked with dozens of brands to create and run high-performance direct response Facebook campaigns by utilizing a careful balance of technology and specialized talent. Some of the amazing clients we have worked with include The Honest Company, Brooks Brothers, Diamond Candles, and 3 Day Blinds.
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