Today adMixt announced that it was recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram.
Companies in the Instagram Partner Program have expertise in at least one of three specialties — ad tech, community management and content marketing — to help marketers meet their objectives. adMixt has been badged in Ad Tech for e-commerce and direct response marketing.
Winner of Facebook’s 2015 Innovator of the Year Award, adMixt specializes in managed services for direct response marketing, with an emphasis on e-commerce and lead generation.
adMixt founder Zach Greenberger commented, “Adding the rich community of Instagram users to our clients’ media opportunities is a fantastic way to extend their reach and scale the success we’re already finding on Facebook. We’ve been thrilled with the creative options and direct-response performance we’ve found on Instagram.”
With a community of 400 million, Instagram is the place on mobile where marketers go to tell creative, visual stories to drive business results. The Instagram Partner Program will spur innovation to meet the diverse needs of marketers across the globe.