adMixt Named Facebook Innovator of the Year

Facebook announced today that Marketing Partner adMixt was named Innovator of the Year in the 2015 Innovation Competition. The top honor went to bootstrapped startup adMixt for Flightplan, a next-generation commerce marketing platform.

Known for their white-glove managed-services, Flightplan is the first SaaS platform from the adMixt team. Providing programmatic management for retail and e-commerce campaigns, Flightplan leverages the latest native ad formats to drive conversions using dynamic product retargeting and geo-fenced local awareness ads. Rather than compete against general-purpose marketing toolsets, Flightplan distills adMixt’s years of experience into a solution purpose-built for commerce. Flightplan adds value in a number of key areas:

• Frictionless:
  Flightplan integrates effortlessly, ingesting feeds and placing pixels to get advertisers up and running in minutes.
• Programmatic:
  Flightplan automatically optimizes bids, budgets and product merchandising for both retargeting and prospecting of new customers.
• Native:
  Flightplan leverages the best native Facebook formats and eases creative provisioning to best represent products in desktop and mobile News Feed.

Advertisers interested in Flightplan can apply for beta access at http://flightplan.io

The annual Facebook Innovation Competition invites Facebook Marketing Partners to build advertising tools that address new challenges and opportunities as the industry evolves. This year’s competition was centered on “Vertical Solutions,” and Facebook asked partners to help solve unique obstacles in a vertical of their choice. adMixt’s Flightplan was the only service selected as Innovator of the Year.

adMixt is a leading managed service provider for direct response marketing on Facebook. A founding member of the Facebook Marketing Partner program, specializing in ad technology, adMixt’s platform powers successful e-commerce and lead generation campaigns for some of Facebook’s most innovative advertisers. Select clients include: The Honest Company, Blue Nile and Brooks Brothers. adMixt’s team of campaign managers, technologists and designers work closely with clients to deploy authentic, high-performance campaigns, utilizing the latest Facebook technology and best practices.

Advertisers needing managed services for direct-response media-buying can visit http://admixt.com/corp/

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