When Facebook is new, your ads are new too…

A new Facebook design is rolling out to users worldwide. The new look borrows heavily from their native mobile apps, providing a larger feed experience, with quick access to the friends list and common features. With images and videos scaled up, sponsored posts also gain a significant amount of screen…

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eCommerce Holiday Planning Checklist

As we head into Fall, it’s time to start thinking about the next few months of holidays, family, and online shopping. As an eCommerce business, this is the most important part of the year. Start your holiday advertising engine now and use this checklist as a guide and reference to help you…

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Driving Conversions Through Snap Ads

Snapchat is a privacy-focused social platform helping users stay connected. Content is shared in the form of quick, 10 second videos, sent between friends, or shared to a story stream. With 190-million active users as of Q1, 2019, Snapchat has large amounts of proprietary data and enables e-commerce advertisers to…

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Campaign Budget Optimization (CBO)

Campaign Budget Optimization (CBO) is a feature that Facebook announced will be mandatory in September 2019 for all Ads Manager users. API partners, like adMixt, will still have access to Ad Set Level Budgeting which allows you to control spend and optimize on the ad set level. CBO enables Facebook…

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adMixt Talks eCommerce with Drama from Young and Reckless

How did a skater kid from Akron, Ohio start one of the most influential fashion companies in Los Angeles? With only a couple thousand dollars saved up, Chris ‘Drama’ Pfaff moved to Los Angeles fresh out of high school. He starred in a series of MTV reality shows with his cousin,…

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Preparing Your eCommerce Store for the Holiday Season

Here at adMixt, we love the holidays as much as our retailer clients. We know this is the time that our clients will want to maximize their sales. On our end, we can use a variety of promotions and methods to not only drive interest but also sales through Facebook, Instagram,…

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Facebook Copywriting Best Practices

Many aspects of a Facebook ad can determine its success. The image or video might be the most eye-catching part of the ad, but copy is important. The quality and effectiveness of your ad copy can dramatically affect the success of the ad. Copy is your direct communication with potential…

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Facebook’s Advertising Rules and Restrictions

Navigating the rules around what Facebook deems acceptable for ad approvals can be a daunting task. At adMixt, we run some of the most successful Facebook e-commerce campaigns, for some of the world's biggest brands, so we decided to break down a few rules to help you navigate the process.…

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Christmas in July for Retailers: How to Prepare Your Marketing Now for the Holidays!

You’ve all heard the saying, “Why not have Christmas in July?!” In eCommerce, this concept is not so far fetched when it comes to planning your marketing strategy. Just a few short months away, retailers are going to be hitting the holiday season - first Halloween, then Thanksgiving, and WhatDoYouKnow!?…

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Self Service Instagram Dynamic Product Ads on Flightplan

Dynamic Product Ads are now available through Flightplan on Instagram. Are you excited? But more importantly, are you ready? Recovering abandoned carts is one of the biggest challenges retailers face on their Shopify stores. Flightplan has been offering a way to capture and boost more sales out of retailer’s abandoned carts through retargeted…

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