Author Archive for Deb Hopkins

Facebook’s Advertising Rules and Restrictions

Navigating the rules around what Facebook deems acceptable for ad approvals can be a daunting task. At adMixt, we run some of the most successful Facebook e-commerce campaigns, for some of the world’s biggest brands, so we decided to break down a few rules to help you navigate the process. Facebook’s policies provide advertisers with […]

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Christmas in July for Retailers: How to Prepare Your Marketing Now for the Holidays!

You’ve all heard the saying, “Why not have Christmas in July?!” In eCommerce, this concept is not so far fetched when it comes to planning your marketing strategy. Just a few short months away, retailers are going to be hitting the holiday season – first Halloween, then Thanksgiving, and WhatDoYouKnow!? straight into the December holidays. […]

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Self Service Instagram Dynamic Product Ads on Flightplan

Dynamic Product Ads are now available through Flightplan on Instagram. Are you excited? But more importantly, are you ready? Recovering abandoned carts is one of the biggest challenges retailers face on their Shopify stores. Flightplan has been offering a way to capture and boost more sales out of retailer’s abandoned carts through retargeted ads on Facebook for several […]

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What is Product Retargeting on Social Media?

A visitor comes to your store, places a few items in the shopping cart, gets a call, or gets distracted, and leaves without completing the purchase. Your shopper forgets all about you. She didn’t actually make the purchase elsewhere; she simply just did not follow through with the purchase from your store. But maybe…there’s a […]

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