adMixt Appoints Adam Cohen and Rebekah Rauckman As Co-CEOs
After 11 years, CEO and Founder, Zach Greenberger, is handing the reins to long time employees, Adam Cohen and Rebekah Rauckman. June. 12th, 2023. adMixt announced today that Adam Cohen and Rebekah Rauckman have been appointed Co-CEOs. Experienced marketers and leaders, Adam Cohen and Rebekah Rauckman will succeed Zach Greenberger…
Read MoreadMixt Talks eCommerce with Drama from Young and Reckless
How did a skater kid from Akron, Ohio start one of the most influential fashion companies in Los Angeles? With only a couple thousand dollars saved up, Chris ‘Drama’ Pfaff moved to Los Angeles fresh out of high school. He starred in a series of MTV reality shows with his cousin,…
Read MoreadMixt Supports Instagram Advertising for Commerce Marketing
We are excited to announce our support for Instagram advertising! Our solution for Instagram enables marketers to reach more than 300 million monthly active mobile consumers. We are among a select few Facebook Marketing Partners granted access to the Instagram Ads API. Our commerce marketing platform, integrated with Instagram’s Ads…
Read MoreadMixt Named Facebook Innovator of the Year
Facebook announced today that Marketing Partner adMixt was named Innovator of the Year in the 2015 Innovation Competition. The top honor went to bootstrapped startup adMixt for Flightplan, a next-generation commerce marketing platform. Known for their white-glove managed-services, Flightplan is the first SaaS platform from the adMixt team. Providing programmatic…
Read MoreadMixt Receives New Facebook Marketing Partner Badge and Releases Dynamic Product Ads
adMixt is pleased to announce today that it has joined Facebook’s new Facebook Marketing Partner program. Starting today, the Facebook® Preferred Marketing Developers program has become the Facebook Marketing Partner program. This change reflects the expansion of the ecosystem around Facebook's services, and will make it easier for marketers to…
Read MoreHow to Win Cyber Monday on Facebook – For Any Type of Campaign
With Cyber Monday a few days behind us, we can look back at the start of the holiday season and evaluate how different marketing strategies performed. Many articles highlight one campaign that did exceptionally well. To offer a different perspective, we’re going to look at how all of our campaigns…
Read MoreLocations and Offline Purchasers: Target the People Who Matter to You
At the end of October, Facebook hosted its North American Preferred Marketing Developers at their Menlo Park Campus for their biannual PMD Summit. This week they’ll run the same event in London for international PMDs. It’s a time for companies operating in the Facebook ecosystem to come together for an…
Read MorePerformance Recap: Facebook’s New Link Ads
(The following is an anecdotal lesson on why it’s important to quickly adopt new Facebook ad features.) Facebook is on a mission to address critical feedback regarding its advertising products. They’ve released a torrent of new features this year to aid marketers in accomplishing their goals. One of their largest…
Read MoreHow-To: Drive Foot Traffic with Facebook Event Ads
Facebook ads offer a premium over search and other contextual marketing options. While those channels grant access to likely converters already looking for your products and services, reaching audiences through their social network casts a wider net. Advertisers broadcast their message targeted to consumers engaging with friends, family, and colleagues.…
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