How to Win Cyber Monday on Facebook – For Any Type of Campaign

With Cyber Monday a few days behind us, we can look back at the start of the holiday season and evaluate how different marketing strategies performed. Many articles highlight one campaign that did exceptionally well. To offer a different perspective, we’re going to look at how all of our campaigns…

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Locations and Offline Purchasers: Target the People Who Matter to You

At the end of October, Facebook hosted its North American Preferred Marketing Developers at their Menlo Park Campus for their biannual PMD Summit. This week they’ll run the same event in London for international PMDs. It’s a time for companies operating in the Facebook ecosystem to come together for an…

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Performance Recap: Facebook’s New Link Ads

(The following is an anecdotal lesson on why it’s important to quickly adopt new Facebook ad features.) Facebook is on a mission to address critical feedback regarding its advertising products. They’ve released a torrent of new features this year to aid marketers in accomplishing their goals. One of their largest…

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How-To: Drive Foot Traffic with Facebook Event Ads

Facebook ads offer a premium over search and other contextual marketing options. While those channels grant access to likely converters already looking for your products and services, reaching audiences through their social network casts a wider net. Advertisers broadcast their message targeted to consumers engaging with friends, family, and colleagues.…

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