🔑 The #1 Way to Save Time in 2024 

The number one request that we get from clients is around reporting. Weekly Cross-Network Performance, Top Ads, Top Products and Top Landing Pages are some of our most popular requests we get!  What can adMixt Reporting Services do for you? Save you 2-4 hours weekly on reporting  Provide clear insights…

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🔑 Should I Invest in Reels-Optimized Ads?

Is it worth the time to customize the ads you're running on Instagram Reels? We conducted a test with eharmony, the dating platform that’s helped over 2 million people find real love, and have the answer! This account is gender-split, so here is the breakdown of our campaigns:  Women who…

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📊 High Funnel Strategies that are Trackable 

Most brands want to run high funnel ads, but very few are able to find strategies to prove it worked at eventually driving sales.   Strategies for Tracking High Funnel Performance  Before setting up a study, we’d recommend a single campaign on 1 objective like Traffic or View Content. Don’t test…

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💡 Why Small Budgets and Open Attribution Works 

When it comes to optimizing campaigns, there are three major levers to pull:  Attribution  Creative  Campaign Structure We’ll focus on attribution and walk you through the findings from our tests on multiple small clients who operate on daily budgets under $2,000.   The Results  On two distinct brands, we ran campaigns…

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💯Optimizing Promos: The Power of Simplified Messaging 💯

During promotional periods, companies often grapple with determining the most effective discounting strategy. Whether it's a generous 90% off clearance sale, a modest 20% off on new products, or a targeted 40% off on a specific collection, the choices can be overwhelming. Due to inventory and revenue, sometimes your sitewide…

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 💵 Meta Cash Rewards 💵 Check Your Account! 

Back in June, Meta started rolling out Cash Rewards: Customers earn cash rewards on purchases they make on your website. The percentage the customer can earn in cash rewards will vary and is optimized to each customer by Meta. For a limited time, Cash Reward offers will be paid for…

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💡 3 Ways to Position Your Brand with TikTok Carousels 

TikTok recently released standard TikTok carousels for all advertisers. This is a great option for brands that don’t have easy access to TikTok-native video assets!  Carousel Specs:  Add multiple images into one carousel unit (2 minimum, 10 maximum)  Create unique captions and landing pages for each slide Up to 40…

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 ✨ Do Positive Comments on Meta Ads Drive More Sales? ✨

Meta has released creative enhancements to improve performance. There is also an option called “ad-level compositional changes,” which allows for ad-level automation by Meta. They create multiple ad variations and serve them to each person based on what Meta believes that person is most likely to respond to.  Relevant Comments…

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A Head to Head Comparison of Ads on TikTok and Reels on META

In a world of constant Network competition, is there a way to accurately gauge the performance of different networks while isolating variables? We took a journey to uncover differences between Meta’s Reels placement and TikTok’s feed placement in the hopes of getting some answers and gaining valuable insights!  Isolating Variables …

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