Great performance with Facebook marketing is all about targeting. If you’re not speaking to the people who matter to your brand, your message will fall on deaf ears. But sometimes telling your story means knowing when not to tell it. Many ad networks offer impression and frequency capping, letting advertisers set how often each user […]

Tracking offsite conversions is an important part of any marketing campaign that’s measuring performance or ROI. Facebook gives us Offsite Conversion pixels to measure everything from a key page view, all the way to an e-commerce sale. But as the web gets more dynamic, it can be difficult to trigger pixels when there’s no static […]

At adMixt, our top priority is insuring clients’ campaigns meet their goals. That means we prove our return on ad spend, or cost per acquisition performance. This involves targeting, creative testing, and optimization, but key to all of that is measurement. Without accurate measurement, optimizations do not work, and we’re left guessing at the best […]

At adMixt, we’re always eager to test out new Facebook products designed to improve our clients’ campaign performance. This week, Facebook gave us a long-awaited feature: the ability to create Lookalike Audiences from dynamic sources. We got to work setting up some tests and can share some early results. But first, let’s understand how the […]

Facebook’s earnings for Q4 2013 blew away analysts’ expectations and skyrocketed the company stock more than 10%. Throughout their conference call, the Facebook executive team focused on mobile usage and mobile ad revenue as key drivers of growth. We can expect to see an array of enhancements to Facebook’s mobile offerings, including several standalone mobile […]

With the New Year come and gone, we look back on 2013 as a momentous year for Facebook, and online marketers. Here at adMixt, we focus on performance marketing for e-commerce companies, so throughout 2013, these were the features powering our growth: 1. January: Conversion Measurement It wasn’t until January that Facebook publically released Offsite […]

With Cyber Monday a few days behind us, we can look back at the start of the holiday season and evaluate how different marketing strategies performed. Many articles highlight one campaign that did exceptionally well. To offer a different perspective, we’re going to look at how all of our campaigns performed over the last two […]

At the end of October, Facebook hosted its North American Preferred Marketing Developers at their Menlo Park Campus for their biannual PMD Summit. This week they’ll run the same event in London for international PMDs. It’s a time for companies operating in the Facebook ecosystem to come together for an exchange of ideas and updates […]

(The following is an anecdotal lesson on why it’s important to quickly adopt new Facebook ad features.) Facebook is on a mission to address critical feedback regarding its advertising products. They’ve released a torrent of new features this year to aid marketers in accomplishing their goals. One of their largest initiatives has been the simplification […]

Facebook announced today that it is extending the Custom Audience product to allow for direct targeting of users who have visited websites or used mobile applications. Prior to this, Custom Audience targeting required site visitors to have registered and sent advertisers either their email address, phone number, or Facebook user identifier. With this new release, […]