adMixt Joins the Pinterest Marketing Developer Partners (MDP) Program

adMixt, a leading e-commerce media buying platform, announced today it has joined Pinterest’s exclusive Marketing Developer Partner (MDP) program. adMixt’s expertise in e-commerce and direct response services are a natural fit for the visual bookmarking tool’s robust suite of marketing technology. “From day one, adMixt has focused on driving profitable…

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adMixt Recognized as Member of New Instagram Partner Program

Today adMixt announced that it was recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram. Companies in the Instagram Partner Program have expertise in at…

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Curious about Instagram Ads?

With the launch of Instagram Ads, marketers have a lot of questions about how the platform is different from Facebook, and what capabilities are supported. To help set the record straight, adMixt designed this handy guide comparing Link Ads on the two platforms. Enjoy!

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adMixt Supports Instagram Advertising for Commerce Marketing

We are excited to announce our support for Instagram advertising! Our solution for Instagram enables marketers to reach more than 300 million monthly active mobile consumers. We are among a select few Facebook Marketing Partners granted access to the Instagram Ads API. Our commerce marketing platform, integrated with Instagram’s Ads…

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adMixt Named Facebook Innovator of the Year

Facebook announced today that Marketing Partner adMixt was named Innovator of the Year in the 2015 Innovation Competition. The top honor went to bootstrapped startup adMixt for Flightplan, a next-generation commerce marketing platform. Known for their white-glove managed-services, Flightplan is the first SaaS platform from the adMixt team. Providing programmatic…

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adMixt Receives New Facebook Marketing Partner Badge and Releases Dynamic Product Ads

adMixt is pleased to announce today that it has joined Facebook’s new Facebook Marketing Partner program. Starting today, the Facebook® Preferred Marketing Developers program has become the Facebook Marketing Partner program. This change reflects the expansion of the ecosystem around Facebook's services, and will make it easier for marketers to…

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How To Use Audience Insights for Ad Targeting

Now that Facebook has released their Audience Insights report for all advertisers, it’s a good time to see how we can make that data actionable. There are a number of tabs available in Audience Insights. Some offer more useful data than others. You want to identify the data points where…

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Facebook Targeting: How to Exclude for Better Performance

Great performance with Facebook marketing is all about targeting. If you’re not speaking to the people who matter to your brand, your message will fall on deaf ears. But sometimes telling your story means knowing when not to tell it. Many ad networks offer impression and frequency capping, letting advertisers…

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How To: Use Facebook Pixels on Dynamic Sites

Tracking offsite conversions is an important part of any marketing campaign that’s measuring performance or ROI. Facebook gives us Offsite Conversion pixels to measure everything from a key page view, all the way to an e-commerce sale. But as the web gets more dynamic, it can be difficult to trigger…

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Use Post-Click Data to Determine Facebook Ads’ True ROI

At adMixt, our top priority is insuring clients’ campaigns meet their goals. That means we prove our return on ad spend, or cost per acquisition performance. This involves targeting, creative testing, and optimization, but key to all of that is measurement. Without accurate measurement, optimizations do not work, and we’re…

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