Performance Test: Facebook’s New Lookalike Audiences

At adMixt, we’re always eager to test out new Facebook products designed to improve our clients’ campaign performance. This week, Facebook gave us a long-awaited feature: the ability to create Lookalike Audiences from dynamic sources. We got to work setting up some tests and can share some early results. But…

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What do Facebook’s Earnings Mean for Marketers?

Facebook’s earnings for Q4 2013 blew away analysts’ expectations and skyrocketed the company stock more than 10%. Throughout their conference call, the Facebook executive team focused on mobile usage and mobile ad revenue as key drivers of growth. We can expect to see an array of enhancements to Facebook’s mobile…

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The 6 Amazing Marketing Features Facebook Gave us in 2013

With the New Year come and gone, we look back on 2013 as a momentous year for Facebook, and online marketers. Here at adMixt, we focus on performance marketing for e-commerce companies, so throughout 2013, these were the features powering our growth: 1. January: Conversion Measurement It wasn’t until January…

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How to Win Cyber Monday on Facebook – For Any Type of Campaign

With Cyber Monday a few days behind us, we can look back at the start of the holiday season and evaluate how different marketing strategies performed. Many articles highlight one campaign that did exceptionally well. To offer a different perspective, we’re going to look at how all of our campaigns…

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Locations and Offline Purchasers: Target the People Who Matter to You

At the end of October, Facebook hosted its North American Preferred Marketing Developers at their Menlo Park Campus for their biannual PMD Summit. This week they’ll run the same event in London for international PMDs. It’s a time for companies operating in the Facebook ecosystem to come together for an…

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Performance Recap: Facebook’s New Link Ads

(The following is an anecdotal lesson on why it’s important to quickly adopt new Facebook ad features.) Facebook is on a mission to address critical feedback regarding its advertising products. They’ve released a torrent of new features this year to aid marketers in accomplishing their goals. One of their largest…

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BREAKING: Facebook Announces Native Retargeting with Custom Audiences

Facebook announced today that it is extending the Custom Audience product to allow for direct targeting of users who have visited websites or used mobile applications. Prior to this, Custom Audience targeting required site visitors to have registered and sent advertisers either their email address, phone number, or Facebook user…

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How To: Track Social Goals with Facebook & Google Analytics – Part 2

Last week, I wrote about the basic process for connecting your Facebook ads to Google Analytics to get a complete picture of your campaign performance. Whatever analytics platform you use, it’s important to tie each ad spend to the revenue generating events it drives. Until this reporting loop is closed,…

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How-To: Track Facebook Ad Goals with Google Analytics

Facebook Ads give marketers fantastic options for reaching their audience. And with their Offsite Conversion Pixels, you can track how your ads are performing, regardless of on which website your goals occur. Offsite Conversion Pixels tell you not only who has clicked your ads and then converted, but also whether…

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How-To: Drive Foot Traffic with Facebook Event Ads

Facebook ads offer a premium over search and other contextual marketing options. While those channels grant access to likely converters already looking for your products and services, reaching audiences through their social network casts a wider net. Advertisers broadcast their message targeted to consumers engaging with friends, family, and colleagues.…

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