Hey adMixt, Have You Tested VSA on TikTok?
Video shopping ads are the hot new ad product recommended by TikTok. But the real question is – are they actually working? adMixt is here to give you the inside scoop on all things VSA.
🤚🏻What are Video Shopping Ads?
- A newer ad product launched by TikTok that allows your ads to be shoppable by utilizing your product catalog or your TikTok Shop.
- Video shopping ads serve only on the TikTok placement and the advertiser has full control over the main video + what products may appear on screen in the bottom left corner.
- Here is an example of what a VSA ad looks like!
🏆 Is it worth testing?
- The short answer is, yes!
- We have seen 3 clients have great performance with VSA this quarter!
- The return on ad spend was +9.8% higher than the ROAS on the account so far for Q1.
- CTR held very steady and was extremely similar to the account average!
- Conversion rates were lower than BAU campaigns – this is likely due to a more limited selection of items via product pages.
- The downside: It’s been hard to scale this ad unit so be prepared to keep your other ad products live.
📝 Where do I start?
- Create a catalog in the TikTok Business Center
- Upload your products into your catalog
- Upload the videos you want to use in TikTok
- Use a Catalog Sales optimization (not a Sales objective)
- Publish your campaign
Don’t have the bandwidth or resources?
We offer catalog hosting and full service campaign management. If you’re interested in learning more, reach out to us at: firstname.lastname@example.org@admixt.com