"MeUndies and adMixt's relationship is about...lorem ipsum etc. etc."

adMixt has been a great partner in transforming and growing our paid social advertising channels. The team is innovative and proactively tests new tactics to hit our KPI goals. Communication is easy, go-to-market execution is impeccable, and most importantly - they are a dependable team. Truly a joy to collaborate with adMixt!

Meagan Yip - Director Growth Marketing

CASE STUDIES

Meundies + adMixt - Driving purchases at scale!

MeUndies is an underwear and loungewear brand with a mission to inspire confidence and comfort for every body. Founded in 2011, MeUndies disrupted the US$15 billion underwear industry as the first online underwear subscription. Today, the company has sold over 8 million pairs of underwear worldwide.

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DESIGNS

Challenge

MeUndies wanted to reach new customers and increase online apparel sales.

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solution

Having adMixt’s team of eCommerce specialists and  their award winning technology on their side was the solution! 

adMixt was able to create new value-based lookalike audiences from MeUndies’ own website pixel to find more shoppers who are similar to their top customers. 

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impact

Using adMixt’s technology made it easy to deploy new campaigns, including thousands of ads, that would take days to configure manually, with full support for last-minute changes, and frequent adjustments.

  • 97% lift in incremental purchases (compared to non-value-based lookalike audiences)
  • 2.1X lift in incremental purchase value
  • 18% increase in incremental add-to-carts
  • 12% increase in incremental add-to-cart value
  • 1.4 million people reached

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Key takeaways (aka tl;dr)

Real time stats

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Multilingual & translatable

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Less plugins needed

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Amazingly responsive

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Community builder

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Easy to use interface

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