
“MeUndies and adMixt’s relationship is about…lorem ipsum etc. etc.”
adMixt has been a great partner in transforming and growing our paid social advertising channels. The team is innovative and proactively tests new tactics to hit our KPI goals.
Communication is easy, go-to-market execution is impeccable, and most importantly – they are a dependable team. Truly a joy to collaborate with adMixt!
Meagan Yip – Director Growth Marketing
CASE STUDIES
Meundies + adMixt – Driving purchases at scale!
MeUndies is an underwear and loungewear brand with a mission to inspire confidence and comfort for every body. Founded in 2011, MeUndies disrupted the US$15 billion underwear industry as the first online underwear subscription. Today, the company has sold over 8 million pairs of underwear worldwide.
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DESIGNS
Challenge
MeUndies wanted to reach new customers and increase online apparel sales.
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solution
Having adMixt’s team of eCommerce specialists and their award winning technology on their side was the solution!
adMixt was able to create new value-based lookalike audiences from MeUndies’ own website pixel to find more shoppers who are similar to their top customers.
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impact
Using adMixt’s technology made it easy to deploy new campaigns, including thousands of ads, that would take days to configure manually, with full support for last-minute changes, and frequent adjustments.
- 97% lift in incremental purchases (compared to non-value-based lookalike audiences)
- 2.1X lift in incremental purchase value
- 18% increase in incremental add-to-carts
- 12% increase in incremental add-to-cart value
- 1.4 million people reached
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Key takeaways (aka tl;dr)

Real time stats
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Multilingual & translatable
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Less plugins needed
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Amazingly responsive
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Community builder
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Easy to use interface
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