MeUndies – adMixt – eCommerce Marketing Specialist

CASE STUDIES

Meundies + adMixt - Driving purchases at scale!

MeUndies is an underwear and loungewear brand with a mission to inspire confidence and comfort for every body. Founded in 2011, MeUndies disrupted the US$15 billion underwear industry as the first online underwear subscription. Today, the company has sold over 8 million pairs of underwear worldwide.

Challenge

MeUndies wanted to reach new customers and increase online apparel sales.

solution

Having adMixt’s team of eCommerce specialists and their award winning technology on their side was the solution!

adMixt was able to create new value-based lookalike audiences from MeUndies’ own website pixel to find more shoppers who are similar to their top customers.

impact

Using adMixt’s technology made it easy to deploy new campaigns, including thousands of ads, that would take days to configure manually, with full support for last-minute changes, and frequent adjustments.

97% lift in incremental purchases (compared to non-value-based lookalike audiences)
2.1X lift in incremental purchase value
18% increase in incremental add-to-carts
12% increase in incremental add-to-cart value
1.4 million people reached