BREAKING: Facebook Announces Native Retargeting with Custom Audiences

Facebook announced today that it is extending the Custom Audience product to allow for direct targeting of users who have visited websites or used mobile applications. Prior to this, Custom Audience targeting required site visitors to have registered and sent advertisers either their email address, phone number, or Facebook user identifier. With this new release, […]

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How To: Track Social Goals with Facebook & Google Analytics – Part 2

Last week, I wrote about the basic process for connecting your Facebook ads to Google Analytics to get a complete picture of your campaign performance. Whatever analytics platform you use, it’s important to tie each ad spend to the revenue generating events it drives. Until this reporting loop is closed, it’s impossible to identify and […]

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How-To: Track Facebook Ad Goals with Google Analytics

Facebook Ads give marketers fantastic options for reaching their audience. And with their Offsite Conversion Pixels, you can track how your ads are performing, regardless of on which website your goals occur. Offsite Conversion Pixels tell you not only who has clicked your ads and then converted, but also whether users who viewed your ads […]

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How-To: Drive Foot Traffic with Facebook Event Ads

Facebook ads offer a premium over search and other contextual marketing options. While those channels grant access to likely converters already looking for your products and services, reaching audiences through their social network casts a wider net. Advertisers broadcast their message targeted to consumers engaging with friends, family, and colleagues. They’re sharing photos, watching videos, […]

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