🔑 Should I Invest in Reels-Optimized Ads?
Is it worth the time to customize the ads you’re running on Instagram Reels? We conducted a test with eharmony, the dating platform that’s helped over 2 million people find real love, and have the answer!
This account is gender-split, so here is the breakdown of our campaigns:
- Women who saw Reels-optimized ads saw a 2.07x ROAS lift on Meta. According to their source of truth data, women saw a 9.2% lift in performance.
- Men who saw Reels-optimized ads saw a 2.42x ROAS lift on Meta. Looking at their source of truth data, men saw a 5.6% decline in performance.
The data from this split test shows that putting effort into ads optimized for Reels is worth it!
Unclear what a Reels-optimized ad looks like? Check out our examples below: