WTF is the difference between Shopify and Google Analytics reporting?
Credit: Stephen Phillips At adMixt, we track ad-level sales data from Shopify and Google Analytics. These metrics are critical when making campaign optimization decisions. But how do we understand the small differences between Shopify and GA? Here is the most simplistic way to think about Shopify sales vs GA last…Read More
Self Service Instagram Dynamic Product Ads on Flightplan
Dynamic Product Ads are now available through Flightplan on Instagram. Are you excited? But more importantly, are you ready? Recovering abandoned carts is one of the biggest challenges retailers face on their Shopify stores. Flightplan has been offering a way to capture and boost more sales out of retailer’s abandoned carts through retargeted…Read More