🥇 TikTok’s New Attribution Product
One of the best features TikTok has released this year is attribution testing at the ad set level. Prior to this launch, attribution settings could only be changed across ALL campaigns by each pixel event. It’s time to say sayonara to account level attribution! On September 21st, 2023 TikTok released…
Read MoreAlert 🚨 New adMixt Exclusive TikTok Ad Product
In July, adMixt was the only agency chosen to test a TikTok BETA called VSA (Video Shopping Ads) Dynamic Carousels with Overlays. Most are already familiar with overlays on META dynamic ads, as they are a great way to unlock low funnel, DABA/DPA performance. Overlays for Dynamic Carousel ads on…
Read More🎁 How to Prepare for Q4
‘Tis the season! Q4 planning is in full swing and advertisers are preparing for the craziest time of year in digital marketing. The pivotal question arises: Is your team prepared to launch successfully on all of your paid social channels? Here is our step- by-step guide to a prosperous Q4…
Read More📝 How to Improve Your Dynamic Ad Performance
One of our favorite ad products to scale on Meta is dynamic ads. These ads are pulled straight from your catalog, can be used on a variety of optimizations, and lead directly to your product pages. Here are a few strategies that continuously work on Dynamic Ads, aka DABA: Campaign…
Read MoreGoogle’s Newest Change to PMAX
Our cries have finally been answered! Google released “brand exclusions” for PMAX and Search in late June. This is great news for us advertisers shaking our fists at the PMAX black-box. The real question: To exclude or not to exclude… Pros of excluding: There is more control over the percentage…
Read MoreNEW Omnichannel Trends Technology
We regularly get asked: "How can we measure our media spend's impact on Omnichannel sales?" Historically this was met with a sigh because it's hard to measure all of the factors that go into your media's overall impact. 🎉 The good news is we have a new technical featured called…
Read More📝The Importance of Message Testing
Do you often wonder which messaging is going to resonate best with your target audience? The answer should be yes! We have completely transformed accounts by testing new messages and then iterating on top performers. Below is a recent case study that showcases just what we saw. Case Study: In…
Read MoreAdvantage+ Shopping vs Standard Campaigns: Rivalry or Alliance?
In August of 2022, META released Advantage+ Shopping (ASC), their newest campaign type powered by AI and machine learning. Here at adMixt, we were early adopters of ASC and are the 2nd largest buyer of ASC campaigns compared to all agencies. Many advanced media buyers have their doubts when it…
Read MoreThe Key to Getting New Ads to Work 🎨
“Creative is the new targeting”. This may be the most popular phrase we’ve heard from Meta in recent years (outside of Power 5). We agree that creative is extremely important! But how do you reach new audiences if you can’t get any of your new creative to spend and hit…
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