💡 3 Ways to Position Your Brand with TikTok Carousels

TikTok recently released standard TikTok carousels for all advertisers. This is a great option for brands that don’t have easy access to TikTok-native video assets! 

Carousel Specs: 

• Add multiple images into one carousel unit (2 minimum, 10 maximum) 
• Create unique captions and landing pages for each slide
• Up to 40 characters in each caption 
• Consideration or Conversion optimization 

Carousel Ad In Action:

The Pros and Cons of TikTok Carousels: 

Pros: 

• Storytelling with up to 10 slides 
• No need for UGC produced videos or influencer content 
• Roll over content from META into TikTok 
• Jump on organic TikTok trends quickly 

Cons: 

• The content doesn’t look as native to TikTok
• Carousels look more like ads
• Requires more interaction from users before they click through to the site 
• No movement 

3 Recommendations For TikTok Carousel Ads 

• DR Focused  
  • Clear call to action 
  • Make it clear “why” the user should convert 
• Organic-Feeling 
  • Stay away from in studio assets 
  • Use trending sounds on TikTok 
• Thumb-stopping First Slide
  • Catch the users attention with a clear content theme on slide 1 

Our Favorite Carousel Content Themes: 

Products I Will Purchase Over and Over Again – LINK

How to…  – LINK

Thumb-Stopping Call Out – LINK

If you would like to hear more about testing into TikTok Carousels or hear about our strategy reach out to try.admixt@admixt.com

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