Reels vs. TikTok: Who Will Win? 📊
In a world of constant Network competition, is there a way to accurately gauge the performance of different networks while isolating variables? We took a journey to uncover differences between Meta’s Reels placement and TikTok’s feed placement in the hopes of getting some answers and gaining valuable insights! Isolating Variables …
Read MoreNEW Feature: ASC Campaigns for High Funnel Goals
Early Results from ASC Alpha test Advantage Shopping Campaigns (ASC) have been around for over a year and during that time Meta has made refinements to ASC and performance drastically improved! Now a majority of adMixt clients allocate spend towards ASC. Recently Meta announced plans to release ASC to non-purchase…
Read MoreThe Best Q4 Ad Unit To Run on TikTok
With BFCM right around the corner we figured now was a great time to feature a promotion ad product! Over the past year TikTok has continued to release tons of new ad products with a large focus on "Interactive Add-Ons". We've tested a variety of Interactive Add-ons but the one…
Read MoreMeta’s Effect on Brand Search
We get questions regularly about why branded search performance ebbs and flows so often. There are a few things we know to be true about branded search: Small or new brands are likely not going to have the luxury of having branded search sales as people need to know who…
Read MoreAd Templates from adMixt for Quick-Turn Creative Opts
Did you know Black Friday is around the corner? Yeah, we know you know! Just in time for this year's big push, we are rolling out a new product. Introducing Ad Templates: A tool that creates ads at scale that meet your brand guidelines. adMixt now takes your top images…
Read MoreASC + Bid Multipliers
We’re all familiar with how Advantage+ Shopping Campaigns have dominated a significant portion of advertisers’ spend, but the big question is: What is coming next for ASC? Are there new ad products coming? The answer is yes, and we’re excited to introduce one that is exclusive to adMixt due to…
Read MoreAre Customers Buying the Products They See In Your Ads?
New Shopify Integration: Order Details Are you running evergreen ads but unclear what customers are purchasing from those ads? With just two clicks in our pivot tool, we can quickly identify what specific products were purchased from that top spending ad! What kind of data trends are we seeing? When…
Read More🔑 How to See Real-time Google Analytics 4 Data
We live in a new GA4 world where data can be up to 36 hours delayed in Google Analytics. In the realm of this new GA4 environment, marketers encounter a significant hurdle when reviewing performance. If you’re wondering how you can access real-time Google Analytics data to help with quick…
Read More🥇 TikTok’s New Attribution Product
One of the best features TikTok has released this year is attribution testing at the ad set level. Prior to this launch, attribution settings could only be changed across ALL campaigns by each pixel event. It’s time to say sayonara to account level attribution! On September 21st, 2023 TikTok released…
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