How to Connect GA4 to Google Ads
You can’t talk to anyone in the e-commerce industry without them bringing up GA4. It makes sense - it’s one of the biggest industry changes that has happened since iOS14 rolled out in 2021. Here is one more tip to follow as we move closer to GA4 taking over. Outside…
Read MoreWhat % of Direct & Organic Sales Is Optimal?
We regularly have clients ask us: How many Organic and Direct attributed sales should we see in GA on average for our account? So we looked at 7 different types of clients, all within the e-commerce industry, and we saw a variety of ranges from 18-38% of sales going to…
Read MoreWhen Facebook is new, your ads are new too…
A new Facebook design is rolling out to users worldwide. The new look borrows heavily from their native mobile apps, providing a larger feed experience, with quick access to the friends list and common features. With images and videos scaled up, sponsored posts also gain a significant amount of screen…
Read MoreeCommerce Holiday Planning Checklist
As we head into Fall, it’s time to start thinking about the next few months of holidays, family, and online shopping. As an eCommerce business, this is the most important part of the year. Start your holiday advertising engine now and use this checklist as a guide and reference to help you…
Read MoreDriving Conversions Through Snap Ads
Snapchat is a privacy-focused social platform helping users stay connected. Content is shared in the form of quick, 10 second videos, sent between friends, or shared to a story stream. With 190-million active users as of Q1, 2019, Snapchat has large amounts of proprietary data and enables e-commerce advertisers to…
Read MoreCampaign Budget Optimization (CBO)
Campaign Budget Optimization (CBO) is a feature that Facebook announced will be mandatory in September 2019 for all Ads Manager users. API partners, like adMixt, will still have access to Ad Set Level Budgeting which allows you to control spend and optimize on the ad set level. CBO enables Facebook…
Read MoreadMixt Talks eCommerce with Drama from Young and Reckless
How did a skater kid from Akron, Ohio start one of the most influential fashion companies in Los Angeles? With only a couple thousand dollars saved up, Chris ‘Drama’ Pfaff moved to Los Angeles fresh out of high school. He starred in a series of MTV reality shows with his cousin,…
Read MorePreparing Your eCommerce Store for the Holiday Season
Here at adMixt, we love the holidays as much as our retailer clients. We know this is the time that our clients will want to maximize their sales. On our end, we can use a variety of promotions and methods to not only drive interest but also sales through Facebook, Instagram,…
Read MoreFacebook Copywriting Best Practices
Many aspects of a Facebook ad can determine its success. The image or video might be the most eye-catching part of the ad, but copy is important. The quality and effectiveness of your ad copy can dramatically affect the success of the ad. Copy is your direct communication with potential…
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