Hey adMixt, Have You Tested VSA on TikTok? - adMixt - eCommerce Marketing Specialist

Credit: Solen Feyissa

Video shopping ads are the hot new ad product recommended by TikTok. But the real question is – are they actually working? adMixt is here to give you the inside scoop on all things VSA. 

🤚🏻What are Video Shopping Ads? 

  • A newer ad product launched by TikTok that allows your ads to be shoppable by utilizing your product catalog or your TikTok Shop.
  • Video shopping ads serve only on the TikTok placement and the advertiser has full control over the main video + what products may appear on screen in the bottom left corner.  
  • Here is an example of what a VSA ad looks like! 

🏆 Is it worth testing?

  • The short answer is, yes! 
  • We have seen 3 clients have great performance with VSA this quarter! 
  • The return on ad spend was +9.8% higher than the ROAS on the account so far for Q1.
  • CTR held very steady and was extremely similar to the account average! 
  • Conversion rates were lower than BAU campaigns – this is likely due to a more limited selection of items via product pages. 
  • The downside: It’s been hard to scale this ad unit so be prepared to keep your other ad products live. 

📝 Where do I start? 

  • Create a catalog in the TikTok Business Center 
  • Upload your products into your catalog 
  • Upload the videos you want to use in TikTok  
  • Use a Catalog Sales optimization (not a Sales objective) 
  • Publish your campaign

Don’t have the bandwidth or resources? 

We offer catalog hosting and full service campaign management. If you’re interested in learning more, reach out to us at: tryadmixt@admixt.com

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