NEW Feature: ASC Campaigns for High Funnel Goals
Early Results from ASC Alpha test
Advantage Shopping Campaigns (ASC) have been around for over a year and during that time Meta has made refinements to ASC and performance drastically improved! Now a majority of adMixt clients allocate spend towards ASC. Recently Meta announced plans to release ASC to non-purchase objective campaigns. One of our clients got Alpha access and we are here to give you the rundown of the results!
This was the structure of our first non-purchase optimized setup and the results:
Key Finding: The strong cart performance allowed us to efficiently scale spend on purchase-optimized campaigns by 40% while holding CPAs flat.
Since testing this product, we have rolled out testing across other accounts and have seen mostly positive results. As with all new features, always test against your current setup/strategy. Happy testing!