💡Account Consolidation: In or Out?
In an ever changing digital marketing environment, media buyers frequently face the same existential crisis: knowing when to follow network best practices. Our stance on the matter is only when it makes sense for your business objectives. When deciding whether or not to follow network “best practices” consider two big…
Read MoreWhy does Meta Look So Much Worse than Google in GA?
We are big proponents of last-click GA goals for all networks! GA tracking has become a specialty of ours since iOS14 privacy changes rolled out. We use GA as our gut-check to make sure we are driving confirmed sales on our clients' sites. However, there are some downsides to be…
Read MoreadMixt Appoints Adam Cohen and Rebekah Rauckman As Co-CEOs
After 11 years, CEO and Founder, Zach Greenberger, is handing the reins to long time employees, Adam Cohen and Rebekah Rauckman. June. 12th, 2023. adMixt announced today that Adam Cohen and Rebekah Rauckman have been appointed Co-CEOs. Experienced marketers and leaders, Adam Cohen and Rebekah Rauckman will succeed Zach Greenberger…
Read MoreMETA Performance Marketing Summit Takeaways
The 2nd Annual Meta Performance Marketing Summit just wrapped up! There was a lot of buzz around the 1st Annual event when ASC (Advantage + Shopping Campaigns) were announced. This year there were no major announcements but we took away great learnings. These are the 3 main takeaways: AI is…
Read More🥇 Snapchat’s Biggest and Best Move Yet
Has it been a while since you've run ads on Snapchat? You are not alone! Post iOS14, advertisers fled the platform and moved paid media dollars to platforms where the sales could be actualized with first party data. This left many advertisers wondering, “what role does Snap play in our…
Read MoreHow to Connect GA4 to Google Ads
You can’t talk to anyone in the e-commerce industry without them bringing up GA4. It makes sense - it’s one of the biggest industry changes that has happened since iOS14 rolled out in 2021. Here is one more tip to follow as we move closer to GA4 taking over. Outside…
Read MoreWhat % of Direct & Organic Sales Is Optimal?
We regularly have clients ask us: How many Organic and Direct attributed sales should we see in GA on average for our account? So we looked at 7 different types of clients, all within the e-commerce industry, and we saw a variety of ranges from 18-38% of sales going to…
Read MoreWhat to Watch Out for With GA4
After much anticipation, GA4 is finally here. Starting July 1st, accounts will be required to migrate to GA4 full-time. One of the big changes coming to GA4 is the default attribution used in Analytics. On Universal Analytics, the default has been last-click sales (the last source/medium to interact with a…
Read MoreHey adMixt, Have You Tested VSA on TikTok?
Credit: Solen Feyissa Video shopping ads are the hot new ad product recommended by TikTok. But the real question is - are they actually working? adMixt is here to give you the inside scoop on all things VSA. 🤚🏻What are Video Shopping Ads? A newer ad product launched by TikTok…
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