✨ Do Positive Comments on Meta Ads Drive More Sales? ✨

Meta has released creative enhancements to improve performance. There is also an option called “ad-level compositional changes,” which allows for ad-level automation by Meta. They create multiple ad variations and serve them to each person based on what Meta believes that person is most likely to respond to.  Relevant Comments…

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A Head to Head Comparison of Ads on TikTok and Reels on META

In a world of constant Network competition, is there a way to accurately gauge the performance of different networks while isolating variables? We took a journey to uncover differences between Meta’s Reels placement and TikTok’s feed placement in the hopes of getting some answers and gaining valuable insights!  Isolating Variables …

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BFCM Wrap Up: Dos 👍 and Don’t 👎

Congrats, you survived another year of BFCM! 2023 has been a rollercoaster that brought hefty goals and even heftier headwinds. Despite the challenges, Cyber Monday marked our LARGEST spending day in adMixt history.  Today we are excited to share with you some piping hot findings, or hot takes, if you…

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NEW Feature: ASC Campaigns for High Funnel Goals 

Early Results from ASC Alpha test  Advantage Shopping Campaigns (ASC) have been around for over a year and during that time Meta has made refinements to ASC and performance drastically improved! Now a majority of adMixt clients allocate spend towards ASC. Recently Meta announced plans to release ASC to non-purchase…

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The Best Q4 Ad Unit To Run on TikTok

With BFCM right around the corner we figured now was a great time to feature a promotion ad product! Over the past year TikTok has continued to release tons of new ad products with a large focus on "Interactive Add-Ons". We've tested a variety of Interactive Add-ons but the one…

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Meta’s Effect on Brand Search

We get questions regularly about why branded search performance ebbs and flows so often. There are a few things we know to be true about branded search: Small or new brands are likely not going to have the luxury of having branded search sales as people need to know who…

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Ad Templates from adMixt for Quick-Turn Creative Opts

Did you know Black Friday is around the corner? Yeah, we know you know! Just in time for this year's big push, we are rolling out a new product. Introducing Ad Templates: A tool that creates ads at scale that meet your brand guidelines. adMixt now takes your top images…

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New Ad Network Alert!

Starting today, adMixt is now able to buy ads on LinkedIn! LinkedIn’s network reaches 950+ million professionals with unique targeting and ways to capture a new audience. LinkedIn is not just for B2B advertising - business professionals are also consumers with a 15% higher purchasing power than the average consumer.…

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ASC + Bid Multipliers 

We’re all familiar with how Advantage+ Shopping Campaigns have dominated a significant portion of advertisers’ spend, but the big question is: What is coming next for ASC? Are there new ad products coming? The answer is yes, and we’re excited to introduce one that is exclusive to adMixt due to…

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