Locations and Offline Purchasers: Target the People Who Matter to You
At the end of October, Facebook hosted its North American Preferred Marketing Developers at their Menlo Park Campus for their biannual PMD Summit. This week they’ll run the same event in London for international PMDs. It’s a time for companies operating in the Facebook ecosystem to come together for an…
Read MorePerformance Recap: Facebook’s New Link Ads
(The following is an anecdotal lesson on why it’s important to quickly adopt new Facebook ad features.) Facebook is on a mission to address critical feedback regarding its advertising products. They’ve released a torrent of new features this year to aid marketers in accomplishing their goals. One of their largest…
Read MoreBREAKING: Facebook Announces Native Retargeting with Custom Audiences
Facebook announced today that it is extending the Custom Audience product to allow for direct targeting of users who have visited websites or used mobile applications. Prior to this, Custom Audience targeting required site visitors to have registered and sent advertisers either their email address, phone number, or Facebook user…
Read MoreHow To: Track Social Goals with Facebook & Google Analytics – Part 2
Last week, I wrote about the basic process for connecting your Facebook ads to Google Analytics to get a complete picture of your campaign performance. Whatever analytics platform you use, it’s important to tie each ad spend to the revenue generating events it drives. Until this reporting loop is closed,…
Read MoreHow-To: Track Facebook Ad Goals with Google Analytics
Facebook Ads give marketers fantastic options for reaching their audience. And with their Offsite Conversion Pixels, you can track how your ads are performing, regardless of on which website your goals occur. Offsite Conversion Pixels tell you not only who has clicked your ads and then converted, but also whether…
Read MoreHow-To: Drive Foot Traffic with Facebook Event Ads
Facebook ads offer a premium over search and other contextual marketing options. While those channels grant access to likely converters already looking for your products and services, reaching audiences through their social network casts a wider net. Advertisers broadcast their message targeted to consumers engaging with friends, family, and colleagues.…
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