What to Watch Out for With GA4
After much anticipation, GA4 is finally here. Starting July 1st, accounts will be required to migrate to GA4 full-time. One of the big changes coming to GA4 is the default attribution used in Analytics. On Universal Analytics, the default has been last-click sales (the last source/medium to interact with a…
Read MoreWTF is the difference between Shopify and Google Analytics reporting?
Credit: Stephen Phillips At adMixt, we track ad-level sales data from Shopify and Google Analytics. These metrics are critical when making campaign optimization decisions. But how do we understand the small differences between Shopify and GA? Here is the most simplistic way to think about Shopify sales vs GA last…
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