Are Customers Buying the Products They See In Your Ads?

New Shopify Integration: Order Details  Are you running evergreen ads but unclear what customers are purchasing from those ads? With just two clicks in our pivot tool, we can quickly identify what specific products were purchased from that top spending ad!  What kind of data trends are we seeing? When…

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🔑 How to See Real-time Google Analytics 4 Data 

We live in a new GA4 world where data can be up to 36 hours delayed in Google Analytics. In the realm of this new GA4 environment, marketers encounter a significant hurdle when reviewing performance. If you’re wondering how you can access real-time Google Analytics data to help with quick…

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🥇 TikTok’s New Attribution Product 

One of the best features TikTok has released this year is attribution testing at the ad set level. Prior to this launch, attribution settings could only be changed across ALL campaigns by each pixel event. It’s time to say sayonara to account level attribution!  On September 21st, 2023 TikTok released…

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Alert 🚨 New adMixt Exclusive TikTok Ad Product 

In July, adMixt was the only agency chosen to test a TikTok BETA called VSA (Video Shopping Ads) Dynamic Carousels with Overlays. Most are already familiar with overlays on META dynamic ads, as they are a great way to unlock low funnel, DABA/DPA performance. Overlays for Dynamic Carousel ads on…

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🎁 How to Prepare for Q4 

‘Tis the season! Q4 planning is in full swing and advertisers are preparing for the craziest time of year in digital marketing. The pivotal question arises: Is your team prepared to launch successfully on all of your paid social channels? Here is our step- by-step guide to a prosperous Q4…

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📝 How to Improve Your Dynamic Ad Performance 

One of our favorite ad products to scale on Meta is dynamic ads. These ads are pulled straight from your catalog, can be used on a variety of optimizations, and lead directly to your product pages.  Here are a few strategies that continuously work on Dynamic Ads, aka DABA: Campaign…

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Google’s Newest Change to PMAX

Our cries have finally been answered! Google released “brand exclusions” for PMAX and Search in late June. This is great news for us advertisers shaking our fists at the PMAX black-box.  The real question: To exclude or not to exclude…  Pros of excluding: There is more control over the percentage…

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NEW Omnichannel Trends Technology 

We regularly get asked: "How can we measure our media spend's impact on Omnichannel sales?"  Historically this was met with a sigh because it's hard to measure all of the factors that go into your media's overall impact. 🎉 The good news is we have a new technical featured called…

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📝The Importance of Message Testing 

Do you often wonder which messaging is going to resonate best with your target audience? The answer should be yes! We have completely transformed accounts by testing new messages and then iterating on top performers. Below is a recent case study that showcases just what we saw.  Case Study:  In…

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